Conceptual – The current analysis presented an initial analysis away from communication study into the couple decision-making. A detailed dialogue of the strategy familiar with have a look at correspondence procedure try exhibited and a discussion of limits and great things about telecommunications data to examine partners decision-making.
Citation:
David Brinberg and you will Nancy Schwenk (1985) ,»Husband-Partner Decision-making: an enthusiastic Exploratory Study of the Interaction Procedure», in the NA – Advances inside Individual Browse Frequency a dozen, eds. Elizabeth C. Hirschman and you may Moris B. Holbrook, Provo, UT : Connection to have Consumer Lookup, Pages: 487-491.
The present investigation shown a short studies from correspondence research inside the partners decision making. A detailed talk of methodology accustomed look at communication techniques is actually displayed in addition to a dialogue of limits and you can great things about correspondence studies to examine pair decision-making.
Husband-Partner Decision-making: a keen Exploratory Examination of brand new Interaction Techniques
Husband-partner correspondence during the nearest and dearest decision-making are an area of individual choices which is away from growing focus (Kassarjian 1982). In recent times, user experts (age.grams., Bonfield 1978; Injury and you can Ortinau 1978; Davis 1976; Filiatrault and Ritchie 1980; Granbois 1978; Rollins and you may Bahr 1976; Szybillo, Sosanie, and Tenenbein 1979; Woodside and you will Motes 1979) has focused spouse-wife browse toward adopting the concerns: (1) What’s the cousin fuel of each companion over the other? (2) Does cousin strength are different by product, stages in the family existence course, and you may decision concept?