«Selling Ladies Record shows exactly how, on 1900s on seventies, popular society helped train People in the us about the success of their foremothers, promoting an awareness of women’s wider-varying capabilities. On one hand, Emily Westkaemper explores exactly how this was a marketing ploy, since the Madison Method co-joined ladies’ background to offer sets from Betsy Ross Yellow lipstick so you’re able to Virginia Slims smokes. However, she plus suggests how groundbreaking adwomen and you may female historians utilized individual society to help you publicize histories that have been ignored in other places. Evaluating a sparkling variety of mass media, in addition to detergent operas, advertising, movies, magazines, calendars, and you will homemade cards, Selling Ladies’ Record also provides a new direction about how exactly very early- and mid-twentieth-century feminine spotted by themselves.